Spiridellis: I think advertisers will be able to create viral ads if they are willing to take the creative risks necessary to make them happen. To date, few companies have been willing to take those risks. To make something viral it can’t feel like a traditional ad. If you try to push the same message in a viral piece that you’re playing on network TV during prime time, it won’t work. If you can do something a little edgier (or self deprecating) it can work. Brand managers should look to the web as a place to experiment and have a little fun with their brand.[via Kottke.org]
| :: posted by Donald Melanson, 3:32 PM | Comments (0)
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