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Friday, May 27, 2005

JibJab founder on viral marketing
Marketing Vox recently interviewed JibJab founder Gregg Spiridellis about the internet and viral marketing.
Spiridellis: I think advertisers will be able to create viral ads if they are willing to take the creative risks necessary to make them happen. To date, few companies have been willing to take those risks. To make something viral it canít feel like a traditional ad. If you try to push the same message in a viral piece that youíre playing on network TV during prime time, it wonít work. If you can do something a little edgier (or self deprecating) it can work. Brand managers should look to the web as a place to experiment and have a little fun with their brand.
[via Kottke.org]
:: posted by Donald Melanson, 3:32 PM Comments (0)
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