Mindjack - Daily Relay

Read Mindjack Film
Fresh thinking on current and classic cinema

 the beat of digital culture
home | archives | about us | feedback
Advertise in Mindjack
Email for Information

special section:
Mindjack Film
Fresh thinking on current and classic cinema

Coffee Mugs
Support Mindjack


Mindjack Release
Sign up to receive details of new issues

Subscribe with Bloglines

March 2002
April 2002
May 2002
June 2002
July 2002
August 2002
September 2002
October 2002
November 2002
December 2002
January 2003
February 2003
March 2003
April 2003
May 2003
June 2003
July 2003
August 2003
September 2003
October 2003
November 2003
December 2003
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005


Technorati Profile

daily relay

suggest a story: relay@mindjack.com

Friday, May 27, 2005

JibJab founder on viral marketing
Marketing Vox recently interviewed JibJab founder Gregg Spiridellis about the internet and viral marketing.
Spiridellis: I think advertisers will be able to create viral ads if they are willing to take the creative risks necessary to make them happen. To date, few companies have been willing to take those risks. To make something viral it canít feel like a traditional ad. If you try to push the same message in a viral piece that youíre playing on network TV during prime time, it wonít work. If you can do something a little edgier (or self deprecating) it can work. Brand managers should look to the web as a place to experiment and have a little fun with their brand.
[via Kottke.org]
:: posted by Donald Melanson, 3:32 PM Comments (0)
Links to this post


Post a Comment

Links to this post:

Create a Link

<< Home

Buy a Text Ad Here
home | about us | feedback