Monday, October 11, 2004
Click 2 Touch: 'Feeling' Clothes Online Before Buying
Only 3% of online shoppers for CDs or books return them to the senders. By contrast, about 40% of the people who purchase clothes on the Net return them, mainly because they're not satisfied with the fabrics. Why this disparity? Because you can't 'feel' the fabrics on line. This led to the creation of a software and a small U.K. company carrying the same name, Click 2 Touch. This software will become commercially available next year for retailers. But you can see demos on the site. With it, you'll be able to use interactive virtual reality animations to look at various fabrics and their respective qualities, such as smoothness or elasticity.
For more information, you can read two short articles from e4engineering.com or BBC News Online. Or you can check this summary which includes a screenshot of the software.
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