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Sunday, September 26, 2004

Times of London on Business Blogging
The Times of London recently did this story on business blogging, which just happens to feature Daily Relay contributor Roland Piquepaille.
One of the most important lessons for aspirant corporate bloggers, according to Big Blog Company associate Jackie Danicki, is how to write. Lesson One: drop the corporate speak. "It's not just getting on your blog and talking about 'This is why our product is the best and you should buy it'. That is not the point and people see through that.

"You basically have a lot of CEOs who are sitting there and writing about what they know. Also adding personal things in, talking off-topic, about their holidays. ..It gets readers to feel an affinity."
:: posted by Donald Melanson, 4:50 PM Comments (0)
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