Tuesday, August 17, 2004
Anthropologist Looks at Uses of Technology in Asia
When you are a global company like Intel, you want to be sure that your technology can be used everywhere in the world and in a predictable way. But there are many cultural differences between someone living in California and, say, Indonesia. So, back in 1998, Intel hired an anthropologist, Genevieve Bell, to see how its products were used around the world. Now, after two years of extensive research and living with families in India or Singapore, Bell is almost ready to deliver her final report, which should be published later by MIT Press under the name "Other Internets."
In this article, the San Jose Business Journal writes that Bell found that some Chinese people take their cell phones to temples to be blessed or that Muslims in Malaysia are using GPS-enabled phones to find the direction of Mecca before doing their prayers. You'll find more details and references in this overview.
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