Thursday, May 13, 2004
Sweet Smell of Wine
Cosmetics companies and retail malls have discovered the power of smell a long time ago. It can evoke emotions or trigger your buying decision. Several attempts have been made to add this sense of smell to e-mail messages or Internet browsing, but with a very limited success. Now, a new initiative targets wine lovers. On the Bureau Interprofessionnel des Vins de Bourgogne (BIVB) booth at next month Londonís Wine and Spirits Fair, visitors "will be able to smell the many aromas from Burgundyís wine region over the internet," reports the Scotsman in "Delicate aroma of wine from a computer near you."
When the user is connected, a special software recognized certain tags when clicked upon and releases specific fragrances from a hand-held diffuser attached to the computer. These devices should be available on the consumer market by the end of this year. You'll find more details and references in this overview.
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