Monday, March 29, 2004
Beware of Nerds Bearing Gifts
Hmmmm. Bill Gates says that technology will change the face of advertising. Service Pack 2 for Windows XP will enable Internet Explorer to block pop-up ads, and the new version of IE may do so by default by default. Meanwhile, Steve Balmer says that Microsoft spends 12% of it's advertising budget in online advertising - a segment he aims to "saturate" above all others. Since Balmer also says that he doesn't want a user to be online "without hitting a Microsoft ad", my guess is that in the coming years we're going to pine for the days when online ads were only as obnoxious as pop-ups.