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Thursday, March 13, 2003

Cringley on internet advertising
Cringley's new column takes on net advertising:

Right now spammers waste 99.9 percent of their effort contacting the wrong people. They don't particularly want to do that, but at this point they simply don't care since the cost of such inefficiency is so low. But they also want to remain in business. Here is the key: If they were contacting only the right people, it wouldn't be called spam. So we -- spammers and the spammed alike -- have a common interest in finding a way to efficiently target only the people who really want to buy Viagra. I believe it can be done.

Any ideas?

:: posted by Bryan, 12:50 PM |

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