Monday, March 03, 2003
blogging for cow drink
Dr. Pepper is trying out blogs as marketing tools for its new drink, Raging Cow. On the one hand, they're trying to get bloggers interested, and therefore to use the blogosphere's surfacing/linking abilities to create free publicity. On the other, the drink has a Website which looks distinctly bloglike, and is powered by Moveable Type (featuring "Milk it" as a discussion cue).
Doc Searls gives it a spinning kick:
“It seems ironic that a company would want to manipulate a phenomenon that’s so generally bent on exposing things,” says alpha blogger Doc Searls. “In my view blogs are the antidote to viral marketing.”
(via Doc Searls) ::
posted by Bryan, 11:16 AM