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Tuesday, November 12, 2002

Phoenix: Altavista's gambit for survival
AltaVista has launched a new design, called Phoenix. The strategy is bold, including many elements from recent searching research, along with local and personal focal improvements. As part of a move to re-brand itself for confidence, the site sports a cleaner design, along with a news service obviously aimed at Google's.

To quote Search Engine Watch:

With Phoenix, AltaVista seems to have genuinely moved toward establishing itself as a viable player in the web search arena once again.

(via Search Engine Watch)
:: posted by Bryan, 4:43 PM |

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