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Friday, June 28, 2002

Broadband users: new online behaviors, and a desire for the open internet
A new Pew Trust study on American broadband users finds that the experience of going beyond dialup changes usage behaviors. Critically, members of the broadband tribe tend to be active sharers, collaborators, and creators who thrive on an open internet:

"For broadband users, the always-on, high-speed connection expands the scope of their online activities and the frequency with which they do them. It transforms their online experience..."

"[B]roadband users spend more time online, do more things, and do them more often than dial-up Internet users. There are three major ways in which broadband users distinguish themselves from their dial-up counterparts. For high-speed home users, broadband lets them use the Internet to:
become creators and managers of online content;
satisfy a wide range of queries for information, and;
engage in multiple Internet activities on a daily basis."

"Some have raised the concern that a lack of compelling online content, particularly in the entertainment arena, has dampened consumer uptake of broadband. Our research suggests that most early broadband adopters find plenty to do with their fast connections, especially when it comes to creating online content and performing information searches... An open Internet is appealing to broadband users. As habitual posters of content, broadband users seem to desire the widest reach for what they share with the online world. As frequent searchers for information using their always-on connection, broadband users seek out the greatest range of sources to satisfy their
thirst for information. Walling off portions of the Internet, which some regulatory proposals may permit, is anathema to how broadband users behave."
:: posted by Bryan, 10:38 AM |

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