Warner Home Video and sister New Line Home Entertainment will offer about 140 titles priced between $4 and $7, according to retailers. Included in the promotion are all three Lord of the Rings films, the three Harry Potter movies and the three Matrix films, as well as older catalog movies Caddyshack and Empire Pictures. Retailers say they plan to sell the DVDs at a phenomenally low $5 to $8 price tag.

Warner spokeswoman Pamela Godfrey called the offer the studio's "most aggressive promotional program ever" and said it is open to all retailers.

Warner will release the discounted movies in waves in November and December.

20th Century Fox Home Entertainment and Lions Gate Home Entertainment also are repricing titles, according to retailers. Discounts are expected on Fox titles Fever Pitch, Robots and Kingdom of Heaven and on Lions Gate movies Crash and Diary of a Mad Black Woman. Retailers say they also expect bargain pricing on A-list titles from Sony Pictures Home Entertainment.

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