Peter Moore, the Microsoft vice president in charge of advertising for the Xbox business, described a scenario where a virtual race hosted by a corporate sponsor, with thousands of gamers competing for a grand prize while their buddies and competitors watch online.For more on advertising in video games check out Tony Walsh's Mindjack article, Banner Ads Invade Gamespace.
"If you are the sponsor, you've captured the attention of hundreds of thousands of people who've spent the last six months living and breathing your tournament and your brand," Moore said at a Xbox 360 launch event.
:: posted by Donald Melanson, 3:24 PM | Comments (0)
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