The L.A. Times has an intriguing story (requires registration) on weblogs as a potent marketing tool for filmmakers. The recipe for success in these projects is the same as for any weblog: they work if the filmmaker is personally involved, updates frequently, and establishes some intimacy with fans; they don't work if used as a bald-faced marking tool.
| :: posted by Matt Hinrichs, 6/13/2005 | Comments (0) Links to this post |
0 Comments:
Post a Comment