Rushkoff's book, Get Back in the Box, will be released around the end of the year, you can pre-order it now at Amazon.So you just finished up your most recent book, "Get Back in the Box". What's it about?
In the most surface sense, it's about how to innovate from the inside out rather than the outside in. It's aimed at business people and anyone engaged in an enterprise. Too many of them tend to think they need to get "outside the box" in order to make new strides, when in more cases than we might suspect, real innovation comes from developing a true core competency and then working out from there. No one seems to have faith in what it is they’re doing, and they are scared to learn the codes underlying the processes they're using. As if everything will fall apart.On a deeper level, the book is about renaissance, and the unique moment we're in as a society. A renaissance allows for a profound shift in perspective. While the original Renaissance invented the individual, as well as competition, this renaissance has really brought us new possibilities for collaborative action - networked collectivism and a society of authorship. We've been wrestling since the Renaissance - and some would say since high Greek culture - with the seeming contradiction between the agency of individuals and their power as a collective. I mean to show that we have new ways of contending with dimension that let us see how individuality is itself defined by connections to other people, and that agency is really a group activity.
| :: posted by Donald Melanson, 2:37 PM | Comments (1)
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