Monday, June 09, 2003
Disney brooding over disposable DVDs
According to a report in Variety, Disney is considering releasing disposable DVDs. These would cost less than today's commercial releases, and offer no special features beyond the film itself. Instead, they target people who hate returning rented movies (who apparently number in the tens of millions), and are priced at just above a rental fee. Like Mission: Impossible, these disks are designed to destroy themselves in a short time (48 hours), leaving only a blank disk and an addition to the terrestrial landfill.
The initial investment market response seems positive.
posted by Bryan, 6:47 PM